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Blizzard Kowtows to China

Note: Since writing this story, Blizzard has officially responded to the issue. ExLudico’s response to the response has been added below. In an interview with Taiwanese casters Virtual and Mr. Yee last weekend, the Chinese professional Hearthstone player Blitzchung offered a message of solidarity with the ongoing pro-democracy protests in Hong Kong. Speaking in Mandarin, […]

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“I Love You, Colonel Sanders!” is a “Finger Lickin’ Good” Dating Simulator coming to Steam

Meme marketing isn’t a groundbreakingly New concept for advertisers, and advergames go as far back as the movie tie-in titles of the pre-Nintendo era, if not further. Still, if there’s anything I expected to see on Steam’s “coming soon page” early this morning, it wasn’t I Love You Colonel Sanders! Even then, I assumed (naturally, […]

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Why Steam Sales Aren’t Fun Anymore

PC Gaming’s biggest sale is still its best, but it’s losing its charm. This year’s Steam Summer Sale started earlier this week, ushering in discounts on most titles across the PC gaming storefront. Accompanying this year’s sale is the Steam Grand Prix event, which is… confusing at best, something Valve’s since admitted, and they’ve changed […]